Sometimes it is simply the product that sells itself, and you just need to execute a strong “Liquid to Lips” campaign. Other times you need to target the established spirits enthusiast, and educate them on why your product is better than their current brand of choice. Some brands require the traditional “shot girl”, while others want to identify more with the industry trends and send out brand ambassadors with experience over look
In all cases, one thing matters most in our mind, staying focused. This means that we only focus on alcohol and beverage service. This allows us to look for talented brand ambassadors where others aren’t looking. We believe the best representative of an alcohol brand, is a bartender. They are active in the industry, making them aware of the trends, cocktail savvy, and are responsible when it comes to pouring your product. One of the most valuable components of our our talent pool is that all of our brand ambassadors go back to their bars where they work when they aren’t out at our gigs. The indirect value of them speaking about your product behind their bars, without you paying for it almost exceeds what you do pay us for. These are recurring impressions, off the payroll, not to mention potential orders from your on-premise accounts.
Regardless of the campaign style, and brand identity, it is important for our company to learn about your brand and adopt it as our own. This allows us to communicate to all our Brand Ambassadors the message you want to share with your consumer. If your budget allows, we will even designate crews that are exclusive to your brand and commit to further education directly from your team.